The world is changing in many ways. Of that I am sure we can all agree. For most of my career in the Auto industry, I never really had what you would call a traditional resume. Just basically a somewhat muddled together list of where I had worked and a few sketchy details. I, like most people have always felt that a resume is mostly just a bunch of fluff and could never really empart my true personality and abillities. . The national average for time spent by a hiring manager to review a resume is just over 6 seconds. After looking over a few horribly boring resumes they all start to look exactly the same. AutomotoSocial.com as well as a few other career sites now allow jobseekers to include an interview/introduction video with their resumes. This a great opportunity to show off who you are and let your personallity really shine through. Many industry leaders are now asking job candidates to submit an Interview video as part of the company’s application process. With a national employee turn over rate of 70 to 90% in an auto dealerships sales dept, we have to do a much better job in hiring the right person the first time. The old saying goes something like, ” The eyes are the window to the soul”. With the addition of a video, now hiring managers can see things they may have missed in the past by just depending on a text resume. The person with the horrible resume might actually be the best person for your open position, but you would never have seen that by just going through a pile of bullet pointed resumes. It can be surprisingly difficult to figure out how to make an entertaining 3-minute video of you talking—its just plain awkward, and I am sure most people don’t really want to do it. But its really worth it to spend just a little bit of time, forge ahead and get a video made. Now, I am involved in helping Automotive industry Company’s with the interviewing and hiring process at AutomotoSocial.com world HQ, which includes watching applicant videos. From this side of things, I certainly can see their value and understand their rise in popularity. We receive hundreds of resumes every day, and a video allows us to get a more dynamic sense of someones personality, sales abillity and how they present themselves. I’m no Shakespeare but it’s mighty tough to get your awesomeness across in the written word without sounding like a narcissistic knucklehead. . It’s difficult to get a feel for someone’s personality and creativity from a stack of resumes and cover letters—which are meant to be standardized—whereas videos bring our applicants off the page and give a more holistic picture of why they’re great. If you find yourself faced with the task of making an application video, fear not! The wonderful part about a video application is the level of control it gives you. If a part of the recording doesn’t go well, you can erase it. If you make a stupid joke and immediately realize that it was severely less funny than you’d hoped, you can take it back! It’s an interview minus the mishaps and subsequent OH S–t’s, and the chance to make an awesome first impression with the added ability to take as much time as necessary to get it right. With that, here are a few tips to help you make a 5 -star Interview/Introduction video. 1. Have A Plan Before You Film Think about how you’d like to respond to the given prompt, and consider what video format works best for you. Are you comfortable talking to the camera on your computer or phone, or would it be easier to have a friend “interview” you? Or, how about a skills highlight slideshow with a voiceover? All of these things are options, so be creative and choose something that feels natural to you. 2. Don’t Just Read From Your Resume Instead of listing past roles and responsibilities, take the opportunity to share an experience or qualities about yourself that have particular relevance to the position, highlight things that might not shine through or stand out on a resume. For example, one of our applicants listed “U.S Army” in the “Special Skills” section at the bottom of her resume. Her video focused on this part of her background and, through photos and stories, she showed that she’s an energetic leader who’s able to build community over a shared experience. It is exactly what Employers are looking for—everyone after watching her video felt like they knew and could relate in some way with her, and they remember her story and interesting things about her. Try to get that type of impact with a paper resume. Never gonna happen!!!!! 3. Work From a Script (But Avoid Reading Directly From It) Once you’ve finalized what exactly you want to say and cover, plan the main points you’d like to convey and jot down clear ways to say them. Writing your ideas ahead of time encourages intention and clarity—and helps eliminate run-on sentences and excessive “ums” and “likes.” 4. Make Sure Your Video Quality Is Good And The Audio Is Clear We want to see and hear what you have to say! Reduce background noise, choose a well-lit setting, and avoid having the camera pointing up your nose, or at distractions in the background. These things sound obvious, but believe me, they go a long way. The video quality is important, but the fastest way to loose an audience is by having poor quality audio. 5. Shoot Several Takes if Necessary The beauty of an Interview/Introduction video is that you don’t have to settle on a bad take. If the neighbor’s dog is barking incessantly in the background or you get off track, film it again. Some of the smallest details may be the most difficult to figure out, like how to sign off in a way that seems natural, and not odd or creepy. Are you supposed to say “bye?” Just stop talking? After a few takes, you will probably realise that just a smile and wave will do the trick. 6. Watch Your Own Video Have you ever read through an email you’ve just written only to discover spelling errors, run-on sentences, or a few overused adjectives? I know I have. You should watch your video for the same reason: catching those silly mistakes. Consider having a friend check it out. A fresh set of eyes can help notice mistakes or idiosyncrasies that you may have overlooked. Also don’t worry, there is almost nobody that thinks they look or sound good on camera. Most people suffer from a feeling of being an imposter, and are concerned that they may be judged. Be exceptional and do what others won’t and reap the rewards. 7. Edit Your Masterpiece Programs like iMovie, Final Cut Pro, and Movie Maker are intuitive and easy to use, and there are plenty of free video editing programs out there to choose from. You don’t have to be a seasoned editor to make small changes that go a long way. If you can’t figure out how to do something, there are a crazy number of YouTube video tutorials available to show you how. In fact there is a Youtube video How to on ‘How To” do just about anything you want to know more about. I can’t speak for all employers, but as far as our team is concerned, we aren’t looking for the most well-written monologue or the highest production quality in our applicants’ videos. We’re looking for personality, creativity, intelligence, and effort. A video is an extra opportunity to show a company why you really would be an excellent addition to their team, so have fun and take advantage of it. Most people will never take the extra few steps to make themselves stand out or to be exceptional. For them there are plenty of other mediocre people to hang out with on the resume pile. The whole purpose of making an Interview/Introduction video is to show the world watching who you are and how great you are. Make it fun! Be Excellent! Take Risks! Leave a Reply Cancel Reply You must be logged in to post a comment.